Traci, a senior vice president at Van Wyk Risk Solutions, provides strategic leadership and direction for marketing and business development. She oversees the marketing team and manages the firm’s social media presence, website development, advertising, branding, niche marketing, business development, event planning, and all external and internal communication for Van Wyk.
With more than twenty years of experience in insurance and marketing, Traci is a graduate of Davenport University with a BBA in marketing. She holds her Property and Casualty insurance license and has achieved the Certified Insurance Services Representative (CISR) designation.
Passionate about marketing and communications, Traci excels in cultivating relationships and achieving results. She is adept at understanding objectives, establishing strategic goals, and crafting tailored solutions. Focused on tracking and evaluating performance to meet business objectives, Traci prioritizes Van Wyk’s mission, values, and brand in all her efforts.